Next winter season is going to be crucial for entirely new Madshus programme, which is called empower. This project is supposed to be revolutionary in cross- country skiing business. The company wants to treat every customer individually by using the empower system. In this way, choosing the right pair of skis in 3 easy steps will take less time than before. How does it work?
Skis are different to each other. It depends on flexibility, length and stiffness. Madshus embedded a special chip on every pair, that helps to identify them accurately. Marked skis are transported to stores. Then it's customer's turn, who put parameters such as weight, length and skill in an application. The app search for the perfect skis matched to the customer. The best part in my opinion is when empower adjust wax areas according to your weight. It's really important for classic skis. Thanks to the chip, customer can find his matching skis immediately and buy them. The animation below explains it all exactly.
Who'll receive an advantage? Obviously ski sellers. This empower system was developed to save time while choosing the right skis. Somehow it seems to be very innovative. The award for Madshus at this year's ISPO wasn't a coincidence. This brand consistently and deliberately develops revolutionary systems setting trends in cross- country skiing. You may be arguing about design, because everyone has his own liking. For example I'd rather choose the look by One Way brand. However there's no doubt about technology. The empower system can be a new method to encourage customers. Speaking about customers: what do they get? With this system they can pick perfect skis. There's no chance to make a mistake while buying them. Even if you aren't a professional skier and don't have any knowledge about matching skis, you can trust the application and be satisfied. In addition Madshus empower App measures your performance in the track and can be great alternative for Endomondo and others. I've written about it in the last post. At last the client is treated individually, what is a big advantage. It makes your skis very personal, which is something needed and notable in my opinion.
The Madshus empower can make a revolution in XC- skiing business. Of course it needs some time to succeed. First effects we'll see perhaps in upcoming season. I'm very curious, how it'll work in Poland, where Madshus is still less popular brand.
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